More than 150 Years of Strength and Stability

When you purchase life insurance and retirement solutions, you're buying a promise. A promise that today, tomorrow or ten years from now, we'll be there. For more than 150 years, our clients have trusted Ӱҵ to protect what matters most to them - their families, their businesses, their futures.


Our Financial Strength

Financial decisions are long-term. That’s why the carrier you choose to support you matters. Your insurer’s financial future is as important as your own. Our ratings and financial history demonstrate the strength and stability that is the Power of Pacific. 



Click below to read a summary of our business highlights and achievements and to download a copy of our 2023 Annual Report.



Recognized as a leader in the financial services industry with more than 150 years of experience, Ӱҵ attributes its success to a commitment to long-term stability, growth, and outstanding customer service. This commitment is reflected in our consistently high ratings received from major rating agencies.

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Our Corporate Responsibility

The Ӱҵ Foundation allows us to collectively extend the power of our impact on the world around us. We’re proud of our giving power – including the more than 13,000 volunteer hours our employees donated in 2023 to strengthen the communities where we work and live.


Our Leadership

Our trusted board and senior management teams lead with integrity and inspire us to live our company's core values. As we grow, they ensure that we continue to deliver on our commitments and evolve to help our clients meet their financial goals.



If you want to have a career doing purposeful work, surrounded by people you respect, this is the place to be. Ӱҵ is a great place to launch your professional career. We are committed to attracting rising stars like you and developing them into tomorrow's thought leaders and difference makers.



Proud to be a founding member of the Alliance for Lifetime Income and its mission to educate Americans about the importance of protected lifetime income solutions. For more information, visit  or click below.


Our Code of Conduct

Our values-based approach to business has been a key element of our culture and success. For more than 150 years, our employees have served as the proud stewards of our brand, preserving our integrity, and our reputation as an ethical company. The principles in our Code, Live the Ӱҵ, It Starts with Me, ensure the honest and fair treatment of each other, our customers and our business partners. Together, these standards epitomize our business philosophy: Doing the Right Thing.

Third Party Code of Business Conduct *

* Effective 9/30/2017

** © Forbes Advisor
, accessed Jan. 2022

"World’s Most Ethical Companies" and "Ethisphere" names and marks are registered trademarks of Ethisphere LLC. 
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